Don't Sell Your Procreate Brushes Without Knowing These 4 Things First

If you're an artist looking to generate passive income by selling Procreate brushes, you've come to the right place. In this blog, we'll discuss four crucial things you should know before venturing into the world of selling Procreate brushes online. These tips will help you create high-quality, unique brushes that stand out from the competition and maximize your sales potential. So, let's dive in and uncover the secrets to successful brush creation and selling.

1. Quality over Quantity

One important lesson to remember is that you don't need hundreds of brushes in your set to be successful. When creating a brush set, it's better to focus on quality rather than quantity. Each brush you include should be unique and serve a specific purpose. Strive for a balance between variety and ease of use, ensuring that every brush in your toolkit is of high quality. Instead of overwhelming customers with a large number of brushes, curate a selection of 20-30 brushes that cater to different artistic needs. Remember, providing too many brushes can compromise their quality and confuse customers.

2. Stand Out from the Crowd

In a crowded marketplace, it's essential to differentiate yourself from competitors. Create Procreate brushes that reflect your unique artistic style and needs. Including a range of different brush types and effects that you frequently use in your own work can help you stand out. Experiment with shapes, textures, and settings to develop your own distinct style. Even if you haven't found your unique style yet, creating brushes can be a way to explore and discover it. By offering brushes that are different from what others provide, you'll attract more attention and set yourself apart from the competition. Keep an eye out for my upcoming Lettering Style Secrets course, which can further help you refine your artistic style.

3. Cater to Non-Tech-Savvy Users

It's important to acknowledge that not all customers are tech-savvy. Many users may struggle with downloading, installing, and using Procreate brushes. To provide a positive customer experience, be patient and offer clear instructions for downloading, unzipping folders, and importing brushes into Procreate. Some customers may require step-by-step guidance, so ensure your instructions are thorough and easy to follow. By being helpful and supportive, you demonstrate your commitment to customer satisfaction, leading to increased sales and positive reviews.

4. Pricing Your Brushes

When setting prices for your Procreate brushes, it's crucial to find a balance between competitiveness and value. Research similar products in the market to determine appropriate pricing. As a new brush set creator, consider aligning your prices slightly lower than established products. This can attract more customers and provide validation for your work. Some creators even offer free or discounted brushes during product launches to broaden their audience and showcase the value they offer. As you gain experience and recognition, you can gradually increase your prices to reflect the quality and uniqueness of your brushes.

Selling Procreate brushes can be a profitable venture for artists, but it requires careful consideration and attention to detail. Remember to prioritize quality over quantity, stand out from the competition by offering unique brushes, provide excellent customer service to accommodate non-tech-savvy users, and price your brushes competitively without undervaluing your work. By following these tips, you'll be on your way to creating and selling successful Procreate brush sets.

For more in-depth guidance on brush creation and selling digital products, check out my course Brush Creation Secrets 🪄

Start your journey towards becoming a successful Procreate brush seller today!