Uber Eats x McFlurry x Cadbury 🍫🍦
To celebrate the three brands; McDonald’s, Cadbury and Uber Eats, coming together to bring the ultimate mix of the delicious new McFlurry® with Cadbury® Dairy Milk®, Uber Eats has asked me to collaborate to create an Instagram Reels video.
The idea for the video was to create an ultimate mix of my own with a digital lettering piece featuring elements from the iconic brands (the ingredients, the iconic colours, etc.)
The 1st Concept
I sent through a storyboard to get the project approved. There were a few changes to this 1st concept but the main idea stayed the same.
I created the artwork on Procreate using a retro cursive hand lettering of the words "The Ultimate Mix".
After a few rounds of changes, the client went for an "Uber Eats" green for the background, ice cream swirls, and digital drawings of the McFlurry and bag.
I then filmed a few shots of my lettering process and arranged them in Premiere Pro to the track of MashD N Kutcher.