5 Reasons Why Investing in a Logo Design is Crucial to Your Business

tips Feb 03, 2020

How much do you charge for a logo? Why is a logo so expensive? Can you make it really simple so it’s cheaper? These are the questions designers receive all the time. Before giving a quote for a logo design, we need to understand about the business and the logo requirements first. But, here’s why investing in a professionally designed logo is crucial to your business.

Investing in your logo design can make a difference to the success of your business. Consumers are estimated to be exposed to between 3000 and 10,000 brands a day, that’s a lot of logos! A logo is the visual representation of your brand’s personality. It needs to be able to grab the viewer’s attention and communicate the company’s core values within seconds. Why is this important? Research is now revealing that consumers are favouring brands that they feel aline with their personality. These are the reasons why you need a strong logo to speak for your company.

Below are some of the ways a professional logo will help strengthen your business:

1. Set the foundation of your brand identity:

Your logo is the core of your brands identity, but surrounding it are other important brand elements. Successful branding is about telling a story and communicating what your company stands for across all your touchpoints, starting with the logo. It is especially important all your brand elements are in sync and are communicating one clear message to your audience.

2. Attract the right target audience:

Like mentioned earlier, consumers are now favouring brand that match best with their personality. By insuring your logo reflects your companies personality and values you are more likely to attract consumers that have a genuine interest in your product or service. Targeting the right audience will also save time and money and leads to more returning consumers.

3. Enhance your credibility: 

By having a strong logo to represent your brand you will find automatically consumers will take your company more seriously. You will also build on your credibility, with your audience more inclined to share and promote your business if your logo design is polished.

4. Look more authentic:

Whether you’re a designer or not, we all know an already existing font when we see one. And so does your audience! Does anyone remember the fuss around the Avatar logo? If not check out this video, or check it out anyway if you love Ryan Gosling.

Anyone with access to a computer can download a font and create a logo, but in a world oversaturated with market images, these types of logos just fade into the masses. What’s making a successful logo is a more authentic, emotive and unique creation that doesn’t just aim to sell, but rather tells your story.

5. Communicate your ‘Why’:

In his famous TEDx Talk, Simon Sinek explains how some of the world’s most successful companies showcase their ‘why' to connect with their audience. As he insists, people don’t buy what you do, they buy why you do it. 

Having a clear understanding of your brand’s personality and values, then expressing these through your logo is one of the ways to highlight your company’s ‘why’ to your audience on the largest scale (as your logo should be on the majority of your touchpoints).

Ready to create a professional logo and start building brand recognition?

Now you can see why a logo is important and why you cannot simply let an app design it for you. Here at Aurelie Maron Studio we are devoted to building strong logos and brands. We can help you create a unique and effective image for your brand to represent your company’s best qualities. 

Get in touch for a quote if you would be interested in working with us!


Kevin Budelmann et al., Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands, page 80.

Peter Ling, Steven D'Alessandro, and Hume Winzar, Consumer Behaviour in Action, page 306. 

Bianca Grohmann, "The Effect of Logo Design on Brand Personality Perceptions." Proceedings of the 2008 Administrative Sciences Association of Canada (ASAC) Conference, page 144. 

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