Digital Product Secrets: A Week-by-Week Breakdown

online course tips May 20, 2024

If you're looking to create and sell a digital product, you're in the right place!

Let’s talk about Digital Product Secrets – a guided course that I created to turn your ideas into a successful online offering in just 9 weeks (i.e. the 9 easy steps highlighted in this blog!).

I've been asked about what exactly is ahead in the course, so if you’re curious about Digital Product Secrets, keep reading for an overview of what we will do week by week.

And when I say “we”, I really mean you and I, because I too will be doing a product with you in 9 weeks, starting June 6th, 2024 (there will be a new round every year).

Whether you already have an online shop or you’re just starting out, this course is designed to help you navigate the process of planning, creating, and selling your next digital product with ease and confidence.

So let's dive in and get started on your journey to digital product success!


☑️ Stage 1 – Plan your Product

✷ Week 1: Create a Vision Board
Lay the foundation for your digital product by crafting a clear vision board that aligns with your goals and aspirations.

✷ Week 2: Nail your Creative Brief
Dive deep into the creative process as you develop a detailed creative brief that outlines your product's unique value.

✷ Week 3: Start Planning & Researching
Learn how to conduct thorough market research and strategic planning to ensure your product resonates with your target audience.



☑️ Stage 2 – Create your Product

✷ Week 4: Finalise your Product Draft
Refine and polish your product concept into a final draft that reflects your vision and meets the needs of your audience.

✷ Week 5: Develop your Minimum Viable Product
Discover the secrets to creating a standout hero piece that grabs attention and sets your product apart from the competition.

✷ Week 6: Test and Repurpose your Product
Test your product's usability then repurpose it, leveraging elements of the original product to create new ones, maximising reach and sales.



☑️ Stage 3 – Sell your Product

✷ Week 7: Design Killer Presentation Images
Master the art of creating compelling presentation images to communicate your product's value and generate excitement.

✷ Week 8: Plan your Marketing Strategy
Explore proven marketing strategies and ways to attract, engage, and convert your target audience into loyal customers.

✷ Week 9: Launch Confidently!
Get step-by-step guidance on planning and executing a successful product launch that generates buzz and drives sales.


And that's a wrap! By following these steps, you'll have everything you need to bring your digital product to life and share it with the world.

I know it can seem daunting to make a product but trust me, if you take it one week at a time, you'll be launching a product you're proud of before you know it!

I hope to see you in the course,


Ready to invest in yourself? Check out Digital Product Secrets!

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